Frozen Moments Lost In Time.

Jolly Green Giant

An iconic brand brought to life, but with a unique interpretation. Maja created a Halloween concept of taking iconic brands and bringing them to life, but with a unique interpretation by the costumer implementing the icon. (You can see some of the other brands in the "An Exercise in Branding" section.) She gave me the idea for doing a riff on Chef Killardee. (I came up with the concept and the name, though.) Her take on the Jolly Green Giant is very faithful to the modern version and includes a Sprout handing out tainted spinach. The entire costume, including stilts, was homemade.
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While the colors of the various costume components, including makeup, match in person, the differences are pronounced in photographs. The color shifts stem from how the spectrum of light in the intense camera flash (too dark to shoot without one) is absorbed or reflected at a molecular level by the different fabric dyes, each of which reacts differently with a characteristic emission spectrum. (Ok, ok, so I once ghostwrote a paper on spectroscopic analysis for a chemistry major. It's still all true.)
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The original Green Giant was a scowling brute clad in a shearling loincloth better suited to scaring children. It wasn't until 1935 when Leo Burnett opened his own agency and picked up the Minnesota Valley Canning Co. as a client that the modern icon was created. Burnett added "Jolly" and replaced the lambskin (more appropriate for a cyclops snatching up sailors) with spinach leaves. In 1958, the "Ho, ho, ho" was added by a Burnett copywriter and the icon has pretty much been this way every since. Enough history, go check out the pictures.
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Ho, ho, ho, Green Giant!

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